Claims: only what is authorised
In Great Britain a health claim may only be used if it appears on the official nutrition and health claims register. We stay inside it. That means two claims are used on this site and no others: DHA contributes to the maintenance of normal brain function, at a daily intake of 250mg; and vitamin B12 contributes to normal psychological function and to the reduction of tiredness and fatigue.
Our other ingredients — phosphatidylserine, choline, lion’s mane and astaxanthin — carry no authorised claim. We describe what they are and where they are found, and we say plainly that no claim is permitted for them. That is why our pages read more cautiously than much of the market.